This blog post covers a problem that many of us face today. By many of us, I'm talking about the 10 and younger crowd for the most part. That's right folks, I'm talking about pedophilia. Now I know you don't have to be 10 and younger to face this problem, but that is the time of your life when you are the most vulnerable. The minute I saw this campaign, I couldn't help but stop dead in my tracks and conduct a mini google search on the topic. I have to admit that I myself, don't know that much about pedophilia, or should I say didn't know? It doesn't matter if you're an expert on the matter or have just heard it for the first time, these ads explain it all. This is one of few times where a before and after is very efective in my opinion. The image contains a regular picture of a cute kid with a simple headline that reads “Turn off the lights and help (child’s name) overcome his fear of the dark”. There's a bit of disconnection until you view the second infrared version of the same picture. This time you're forced to imagine these actions occurring before your very eyes. This is due to the second headline “Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home. This campaign, though a bit visual is very extremely powerful in my opinion. This didn't do anything or say anything that hasn't already been said, it's just that the message was said in a different way. It's messages like these that make people actually want to go and do research on their own. The large percentage plays a key factor, especially for those who aren't too educated on Pedophilia.
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