Screw thinking outside the box. Try thinking inside the can.

For this week's blog post, I wanted to find work on a different level. Don't ask me what that level is because i'm still sure quiet yet. I've been spending my time on http://www.behance.net/ lurking other people's work lately. This site is good for those who want to display their work and receive feedback all in one centralized place.

I came across a campaign that was too good to pass up. It was about the product-Spam. The campaign is called "Break The Monotony". It takes every boring/plain aspect you could think of when you hear the name Spam and spices it up. What caught my attention to this campaign was the consistant look of the campaign and how Zaar Taha - The Copywriter, took the idea across several different mediums. This campaign is effective in my opinion because I can tell he did some research before just deciding to a make a commercial with talking eggs. The message and flow of the message is pretty clear, simple and to the point. I mentioned the idea of spreading the love across different type of medium being a key factor in this campaign. The creatives really pushed it when thinking of ways to reach people in non-traditional ways. It made me think of the Lifestyle project we are currently working on and how no matter how complicated the message is, there's always a way to make simple way to execute it.

To view the entire campaign visit the behance site- http://www.behance.net/gallery/SPAM/778997

While you're at it, check out Zaar Taha's work, his stuff is very inspiring.