BOOOOOOM!

BOOM BABY! Nike has done it again! But the question is, is this campaign effective? Even now as I blog this post, there appears to be a heated discussion about Nike's new commercials. In one corner, with a 5'9 frame and weighing in at 180 solid pounds we have the people's favorite, Curtis Anderson. In the other corner, a series of none Nike fans. I believe Nike is becoming a dominate force is the sport industry. I also think the agency that brought this concept to life deserves all of the credit. I mean, Why not? WIEDEN+KENNEDY should know Nike better than anyone else. I view this commercial and see a fast pace, action packed story filled with Nike all-stars plus the top boss himself Rick Ross. I like the way everyone was incorporated in the commercial. From the beginning with Bo Jackson on the sideline, wanting to see something amazing from second basemen robinson cano of the Yankees and ends a series of clips displaying that amazing excitement the Nike brand delivers. The none Nike fans don't particularity like the TV spot because they don't get the message in which Nike is trying to get across. They think it's a fast pace build up to nothing and is left disappointed by the end of the commercial. I couldn't understand why they felt this way. I figured since the brand was well known that everyone would automatically see excitement. Even the shorter versions of the commercial, depending on which version you're watching has the same impact. I'm not sure it's because I'm bias towards the brand or if it's because I really like Rick Ross's random appearance, who knows? All I know is that I think this commercial is very effective. It talks to anyone enjoys those moments when you see something amazing and you just have to see it twice to believe it happened to begin with. That's just my opinion, what do you think?


The Shorter Version-





The Longer Version-