Never Hide from good art direction

There really isn't much to say about this Ray-Ban "Rare Prints" campaign, brought to you by everyone's favorite Cutwater agency in San Francisco. When I hear the name Ray-Ban, I think of hipsters or surfer bros, pretty much my generation so it's only natural that these ads speak to me. The art direction for these Ray-Ban ads are wonderfully crafted. You can tell they knew who their demographic is and how to grab their attention. The different styles in the art direction, each have a unique message while remaining consistant. The Rare Prints campaign is taking the idea of the "Colorize" campaign they launched last year with a little spin. In my opinion, taking an old idea to build off of that original idea to create something new is a great idea. Ray-Ban became very popular during the 50's and 60's, a time where being a youthful rebel was the thing to be. The Colorize campaign emphasized the thought of a colorful experience once you started wearing the Ray-Ban glasses. The Rare Prints campaign is taking the the use of color and graphic to the next level. Success, style and sensation is just a pair of Ray-Bans away.



The Rare Prints-





















Colorize-