Don't Text & Drive.

Ladies and gentlemen, I'm pleased to announce that I came across the most visually appealing ads to date. These ads have left me speechless, dumb founded, sad, excited, anxious, and then speechless "again". These ads are all similar because they all send off a powerful message and executed perfectly. These ads are from three different campaigns from three different countries. The series of ads are right up the ally of the Don't Text & Drive campaign we've been working on.



This advertisement comes from NTF Stockholm of Sweden. This particular ad, I'm not too fond of for the following reason(s). Though the visual is beautiful, I can barely make out that it's a phone. The message isn't clear and therefor, I probably would just walk by this billboard. Secondly, after I realized that it was a phone that was suppose to be a car, I then started asking "what happened?". With this concept, the message should be clear without question. Someone was driving & texting at the same time and wasn't paying any attention to the road thus getting into a car accident. Although this isn't always true, but it takes two to tango, so to speak and I would have loved to have seen another car in the image to bridge a connection.



The next ad in this must see PSA series is by far my favorite. I'm a bit bias, so my explanation might sound repetitive for those who I talked to about my "old" idea. This advertisement was created by BBDO Kuwait. Perfect. My second thought as I gazed upon my computer screen. It's funny because my first thought was "Oh crap, it's been done already. bleep my life" The idea that I came up with had already been done 9 months ago. Needless to say, I felt like I owed someone an apologize or something. It doesn't matter anymore, back to the drawing board has been my favorite facebook quote from day one. As for the ad itself, message is clear without any doubt. The photo manipulation is nothing short of amazing. What pulls it all together for me is that there's another car in the image. With two cars in the frame, one can start forming stories around the concept. Who hit who first?, who was at the fault?, this reminds me of.., and I have to show this to my son/daughter are just a few things that popped in my mind when I just stare at it. It's that type of impact that will get people's attention and get them wanting to know more. The only down side is the headline. With an image this powerful, I feel they could have come up with something more creative than "Save your life and others. Use a head set".







Now the third campaign in the PSA series is pretty creative. I was torn between this campaign and the previous one. I think the main reason why I had such a hard time deciding on a favorite was because they both came from the same agency. It only proves that BBDO is producing great work. This campaign comes from Clemenger BBDO. The message they're sending is clear in my opinion, but at the same time it feels as if it's missing something. It doesn't say don't text & drive, but stay focus if you're going to be on the road in the first place. They kept it simple but not using more than bed in each piece. Overall I feel the use of the beds in place of cars was a really great idea. The headline doesn't compare to this powerful image. I agree you should sleep before you drive, but I would think others would to. I would have loved to have seen additional copy to talk about this issue or at least a website for me to go to.