Super Delicious Ingredient Force GO!!!!!

Often wondered what your favorite fast food joint would be like if the ingredients were a super powered, super team? Well not me either, but Taco bell somehow managed to do it in credit from DraftFCB-Chicago. Not only did Taco Bell play with the idea of using their many different ingredients as a selling point, they did it in a unique, playful way. Taco Bell's Super Delicious Ingredient Force- SDIF is a wonderful approach to non-traditional forms of advertising.



Upon viewing this the first time, I was instantly drawn into their adventures. This spot didn't showcase the benefits/ rewards or even the actual product. What made this work in my opinion is in the fact the great non-traditional approach I mentioned before. towards the end of the commercial, you told to visit a microsite where you can learn more about the SDIF and their adventures. After watching one, I found myself watching them all at least 3 times. This is a prime example of how advertising can fun, witty, and entertainment. The individual personality of the characters almost made me forget that this was really a commercial to begin with. The aspect of the spot that won me over was the writing. The dialogue with the narration and the characters was amazing. Through the copy, the ad was set up in the form of a average day when the SDIF is needed. There was a conflict and then the payoff at the end. Everything worked well through the copy as well as the art direction.

Copywriting rules.

here's episode #1

All about me

For the past few months, I've come to realize that not one of my blog posts introduce and being to talk a little about me. Now I know it's a tab bit late in the game and it may appear to be slightly vane, but I think a necessary subject if people are to consider me for employment upon checking out this blog. How could you possible know that sometimes I have the imagination of a third grader, if all you read are my grammer challenged posts about amazing work that everyone should already know about? For those out there interested still reading this post, I want to first thank you and secondly tell you a little secret about my childhood. I'm still convinced that when I grow up, I'm going to be a evil scientist that is bent on being cranky all the time for no reason. Or maybe I'm cranky because I consider 40 old and I'm destined to have no hair by the time I reach the half century mark. you see back when I was a kid everyone talked about how the moon looked like cheese and how they wanted to take a chunk out of it. While that might fly by in a Disney movie, I'm lactose and tolerant. I never had the intension of eating the moon. No. As a matter of fact, I see the moon as a giant flash light sometime. I remember in the darkest of night past my bed time, I would use the glory rays from the moon to light my path to the secret stash of junk food in the bottom dresser. Those were the days.

Now let's fast forward through time a little bit. In the era of my life where boy meets world, I discovered I had a thing for creating things that didn't fit in the formula during algebra. I grew up with commercials such as Aflac with their duck and the Budweiser lizards. Commercials that literally tickled your funny bone to death.



I realized that I had a thing for just talking to people. As simple as that sounds, not too people can do it and do it well. I was inspired by the works of Andy Warhol and what I took as an example of being different. Using your work to stand out is one things, but when people see gaze upon a piece of art and point use out amongst the flock is a level I wanted to and to this very day strives to achieve. After a while I discover advertising and methods of communicating messages to a variety of people. I want to be apart of a creative force that gets the message to the viewer with being compared to the mass visual invasion of bad ads out there. I choose copywriting as a concentrate because writing, I feel that it blends well with my personality. I can say certain things and people automatically know it was me who said it, mainly because I stand out through the things I say. I want my writing to have the same impact with any audience that is exposed to it. Here are a few that I feel communicate the message effectively.

vintage trends

Looks like someone is blogging past 10pm. I guess we know what that means huh? Anyways shall we get right into the topic of discussion?

I'm thinking of taking it back a bit for a old school look. While stumbling across the net, I came across these beautiful reflections on modern day obsession with the internet while showcasing the rapid growing popularity of the idea of social networking. I think these ads are wonderful and think they work on several different levels. You can tell the agency Moma, did their research on what the different means of social networking have to offer. With headlines like "The sublime, mighty community with just 140 letters" and "your films will last forever on Youtube the champion address on internest" How could you not want to admire these master pieces. I believe this is one of those strong examples of good art direction and good writing combined into one. I don't think you could have just done regular, non vintage looking ads with those lines and vis-versa. This little campaign works because it not only looks like vintage ads from the 60's, but because of the underlining message it's trying to say. Just take a look, these ads are trying to show how great social networking sites really are. The contrast between the vintage style and the modern day twist is interesting. People back then didn't have the internet to make them happy like all the ads from back them portrayed. Nowadays people can't go more than 24 hours without stepping foot onto the internest and yet these vintage ads can clearly point that out. Bravo Moma from Sao Paulo, bravo.

Screw thinking outside the box. Try thinking inside the can.

For this week's blog post, I wanted to find work on a different level. Don't ask me what that level is because i'm still sure quiet yet. I've been spending my time on http://www.behance.net/ lurking other people's work lately. This site is good for those who want to display their work and receive feedback all in one centralized place.

I came across a campaign that was too good to pass up. It was about the product-Spam. The campaign is called "Break The Monotony". It takes every boring/plain aspect you could think of when you hear the name Spam and spices it up. What caught my attention to this campaign was the consistant look of the campaign and how Zaar Taha - The Copywriter, took the idea across several different mediums. This campaign is effective in my opinion because I can tell he did some research before just deciding to a make a commercial with talking eggs. The message and flow of the message is pretty clear, simple and to the point. I mentioned the idea of spreading the love across different type of medium being a key factor in this campaign. The creatives really pushed it when thinking of ways to reach people in non-traditional ways. It made me think of the Lifestyle project we are currently working on and how no matter how complicated the message is, there's always a way to make simple way to execute it.

To view the entire campaign visit the behance site- http://www.behance.net/gallery/SPAM/778997

While you're at it, check out Zaar Taha's work, his stuff is very inspiring.

Touched by an angel?

This week's blog is rated "eww" for what the fuck? Reader's discretion is advised.

This blog post covers a problem that many of us face today. By many of us, I'm talking about the 10 and younger crowd for the most part. That's right folks, I'm talking about pedophilia. Now I know you don't have to be 10 and younger to face this problem, but that is the time of your life when you are the most vulnerable. The minute I saw this campaign, I couldn't help but stop dead in my tracks and conduct a mini google search on the topic. I have to admit that I myself, don't know that much about pedophilia, or should I say didn't know? It doesn't matter if you're an expert on the matter or have just heard it for the first time, these ads explain it all. This is one of few times where a before and after is very efective in my opinion. The image contains a regular picture of a cute kid with a simple headline that reads “Turn off the lights and help (child’s name) overcome his fear of the dark”. There's a bit of disconnection until you view the second infrared version of the same picture. This time you're forced to imagine these actions occurring before your very eyes. This is due to the second headline “Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home. This campaign, though a bit visual is very extremely powerful in my opinion. This didn't do anything or say anything that hasn't already been said, it's just that the message was said in a different way. It's messages like these that make people actually want to go and do research on their own. The large percentage plays a key factor, especially for those who aren't too educated on Pedophilia.

Never Hide from good art direction

There really isn't much to say about this Ray-Ban "Rare Prints" campaign, brought to you by everyone's favorite Cutwater agency in San Francisco. When I hear the name Ray-Ban, I think of hipsters or surfer bros, pretty much my generation so it's only natural that these ads speak to me. The art direction for these Ray-Ban ads are wonderfully crafted. You can tell they knew who their demographic is and how to grab their attention. The different styles in the art direction, each have a unique message while remaining consistant. The Rare Prints campaign is taking the idea of the "Colorize" campaign they launched last year with a little spin. In my opinion, taking an old idea to build off of that original idea to create something new is a great idea. Ray-Ban became very popular during the 50's and 60's, a time where being a youthful rebel was the thing to be. The Colorize campaign emphasized the thought of a colorful experience once you started wearing the Ray-Ban glasses. The Rare Prints campaign is taking the the use of color and graphic to the next level. Success, style and sensation is just a pair of Ray-Bans away.



The Rare Prints-





















Colorize-

BOOOOOOM!

BOOM BABY! Nike has done it again! But the question is, is this campaign effective? Even now as I blog this post, there appears to be a heated discussion about Nike's new commercials. In one corner, with a 5'9 frame and weighing in at 180 solid pounds we have the people's favorite, Curtis Anderson. In the other corner, a series of none Nike fans. I believe Nike is becoming a dominate force is the sport industry. I also think the agency that brought this concept to life deserves all of the credit. I mean, Why not? WIEDEN+KENNEDY should know Nike better than anyone else. I view this commercial and see a fast pace, action packed story filled with Nike all-stars plus the top boss himself Rick Ross. I like the way everyone was incorporated in the commercial. From the beginning with Bo Jackson on the sideline, wanting to see something amazing from second basemen robinson cano of the Yankees and ends a series of clips displaying that amazing excitement the Nike brand delivers. The none Nike fans don't particularity like the TV spot because they don't get the message in which Nike is trying to get across. They think it's a fast pace build up to nothing and is left disappointed by the end of the commercial. I couldn't understand why they felt this way. I figured since the brand was well known that everyone would automatically see excitement. Even the shorter versions of the commercial, depending on which version you're watching has the same impact. I'm not sure it's because I'm bias towards the brand or if it's because I really like Rick Ross's random appearance, who knows? All I know is that I think this commercial is very effective. It talks to anyone enjoys those moments when you see something amazing and you just have to see it twice to believe it happened to begin with. That's just my opinion, what do you think?


The Shorter Version-





The Longer Version-