I'm thinking of taking it back a bit for a old school look. While stumbling across the net, I came across these beautiful reflections on modern day obsession with the internet while showcasing the rapid growing popularity of the idea of social networking. I think these ads are wonderful and think they work on several different levels. You can tell the agency Moma, did their research on what the different means of social networking have to offer. With headlines like "The sublime, mighty community with just 140 letters" and "your films will last forever on Youtube the champion address on internest" How could you not want to admire these master pieces. I believe this is one of those strong examples of good art direction and good writing combined into one. I don't think you could have just done regular, non vintage looking ads with those lines and vis-versa. This little campaign works because it not only looks like vintage ads from the 60's, but because of the underlining message it's trying to say. Just take a look, these ads are trying to show how great social networking sites really are. The contrast between the vintage style and the modern day twist is interesting. People back then didn't have the internet to make them happy like all the ads from back them portrayed. Nowadays people can't go more than 24 hours without stepping foot onto the internest and yet these vintage ads can clearly point that out. Bravo Moma from Sao Paulo, bravo.




Nice find my friend. I love these ads. You are right when you say its hard to find true examples of how copy writers and art directors work hand and hand. I also love throw backs, especially when they are done really well. It is a clever way to break out of the clutter with vintage since it is a style rarely used anymore. Striking, Miraculous Social Team-up! Apply directly to the Facebook wall. Good stuff man.
ReplyDeleteThese ads are awesome. The copy is fun and the look is spot on. Not too sarcastic and bombastic. They are believable. I'd like to see these in actual print, does where you got this say where these are being published?
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ReplyDeleteThese are great.
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