"AT&T covers 97% of all americans"
I remember when I first saw this commercial. My first impression was WOW, that's amazing coverage. My second thought was damn, where's everyone else. This commercial was pulling on one of my heart strings. Nothing about this spot was loud, disruptive, or too much for me to handle. It kept my attention from beginning to end leaving me with one single after thought. I thought about the on going cellular struggle between AT&T and all of the other cell phone companies, mainly Verizon. Verizon had spots where they had their own " coverage map" just to compare to AT&T. I didn't surprise me that AT&T responded with facts to silence their critics.
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