For a Better Tomorrow.

Now I realize that Smart Cars are suppose to be better for the environment, but what does that really mean? One should always ask these types of question when a product you're not familiar with proposes the idea of better in the long run. In the case of Smart Cars, it is a cleaner tomorrow. Through this campaign, It is made evidence. This campaign puts the viewer in driver seat, of a car, or maybe life. We as the customer control how far the ride goes, we have the ability to see over the horizon and determine for ourselves what could. We as people are aware of the world around us, we know the world isn't a clean place. We know about the pollution being emitted from the modern day car isn't good for the air in the long run, but we choose to continue this unhealthy trend. In my opinion, it's because we don't have any idea how much today's pollution can actually affect tomorrow's ozone layer. This Smart Car campaign understands the problem and uses the fact that the cars don't use that much energy to operate. Knowing that you and other people around you could benefit from this feature, it's safe to say that Smart Cars are trying to show that there could be a more cleaner tomorrow. The idea of a better, cleaner tomorrow could be seen in the image of a windshield whipper whipping away the problems of today. The images are strong, simple, colorful and holds truth which makes it easy for people to relate. I allows people to the road to a less polluted world more clearly which I also believe makes it easier for people to relate. The headline holds a great part in this campaign. The headline reads " Smart, the less polluting car of the World". To me it doesn't say that the car is 100% better for the environment, but better than what's causing air pollution and together with the image could help prevent it.