For a Better Tomorrow.

Now I realize that Smart Cars are suppose to be better for the environment, but what does that really mean? One should always ask these types of question when a product you're not familiar with proposes the idea of better in the long run. In the case of Smart Cars, it is a cleaner tomorrow. Through this campaign, It is made evidence. This campaign puts the viewer in driver seat, of a car, or maybe life. We as the customer control how far the ride goes, we have the ability to see over the horizon and determine for ourselves what could. We as people are aware of the world around us, we know the world isn't a clean place. We know about the pollution being emitted from the modern day car isn't good for the air in the long run, but we choose to continue this unhealthy trend. In my opinion, it's because we don't have any idea how much today's pollution can actually affect tomorrow's ozone layer. This Smart Car campaign understands the problem and uses the fact that the cars don't use that much energy to operate. Knowing that you and other people around you could benefit from this feature, it's safe to say that Smart Cars are trying to show that there could be a more cleaner tomorrow. The idea of a better, cleaner tomorrow could be seen in the image of a windshield whipper whipping away the problems of today. The images are strong, simple, colorful and holds truth which makes it easy for people to relate. I allows people to the road to a less polluted world more clearly which I also believe makes it easier for people to relate. The headline holds a great part in this campaign. The headline reads " Smart, the less polluting car of the World". To me it doesn't say that the car is 100% better for the environment, but better than what's causing air pollution and together with the image could help prevent it.

Consuming Children

Last year I realized for the first time why people consider advertising an evil profession. I watched the documentary called “Consuming Kids: The Commercialization of Childhood” . I have to say that I was both disgusted and intrigued at the same time. For those who've never seen the documentary, it's about a time during the 90's when businesses/ advertisers would gear their ads towards kids.

I couldn't decide if I liked the idea or wanted to think about a career choice. Now don't get my wrong, that was almost 18 months ago. That was back when I only knew of the existence of the evil side of advertising, but yet experienced it. Now that I have a bit more hair on my chest I can now say that the video was a little bias, just a tad bit. I don't 100% agree with the idea of "manipulating", but hey who's keeping score. I think it's a great idea!. If you stop and think about it, americans were spending a lot money for those little tikes. We were living in a time where we as americans felt pretty good about ourselves. The video discussed that it was too easy for the advertisers, it was so easy that congress had to put a stop to it. Congress banned advertising geared for small children for awhile. I believe that alone is enough to make anyone in the industry puzzled. Why stop/change something if it works? Aren't we doing everything in our power to please you and supply you with everything you want? these are the things I would ask myself. If the general public is happy than so is everyone else.

Tiz the season to be jolly.

It's that time of the year again, when you actually wash, dry and press your favorite team's jersey right before kick off. The NFL does more than bring two opposing team together, it also glues your eyes to the commercials between the action. I also forgot what time of the year it was until I watched this commercial.



If it wasn't for this spot, I would have completely missed opening kick off. My life would have never been the same. This commercial is apart of a campaign brought to you by Deutsch NY and all of their "wonderfulness". I particularly love these commercials because my first reaction while watching them is "Me want Football" followed by "NOW". At the end of the commercial my prayers are answered every time, no matter how many times I views these commercials. You see, I'm one of those people who is more fascinated with the message than the actual product. I watch them with the urge to watch football, but with no NFL SUNDAY TICKET "The product being sold" that's not possible..Right? Wrong. Even though I don't that it's necessary to purchase to buy the package, I do yearn for the thought of 22 guys knocking the life out of each other wearing colorful tights. The commercials are set in place to remind us of who we are as fans and that is why I think it's a great campaign.

I feel loved :)

"AT&T covers 97% of all americans"

I remember when I first saw this commercial. My first impression was WOW, that's amazing coverage. My second thought was damn, where's everyone else. This commercial was pulling on one of my heart strings. Nothing about this spot was loud, disruptive, or too much for me to handle. It kept my attention from beginning to end leaving me with one single after thought. I thought about the on going cellular struggle between AT&T and all of the other cell phone companies, mainly Verizon. Verizon had spots where they had their own " coverage map" just to compare to AT&T. I didn't surprise me that AT&T responded with facts to silence their critics.