For the past few months, I've come to realize that not one of my blog posts introduce and being to talk a little about me. Now I know it's a tab bit late in the game and it may appear to be slightly vane, but I think a necessary subject if people are to consider me for employment upon checking out this blog. How could you possible know that sometimes I have the imagination of a third grader, if all you read are my grammer challenged posts about amazing work that everyone should already know about? For those out there interested still reading this post, I want to first thank you and secondly tell you a little secret about my childhood. I'm still convinced that when I grow up, I'm going to be a evil scientist that is bent on being cranky all the time for no reason. Or maybe I'm cranky because I consider 40 old and I'm destined to have no hair by the time I reach the half century mark. you see back when I was a kid everyone talked about how the moon looked like cheese and how they wanted to take a chunk out of it. While that might fly by in a Disney movie, I'm lactose and tolerant. I never had the intension of eating the moon. No. As a matter of fact, I see the moon as a giant flash light sometime. I remember in the darkest of night past my bed time, I would use the glory rays from the moon to light my path to the secret stash of junk food in the bottom dresser. Those were the days. Now let's fast forward through time a little bit. In the era of my life where boy meets world, I discovered I had a thing for creating things that didn't fit in the formula during algebra. I grew up with commercials such as Aflac with their duck and the Budweiser lizards. Commercials that literally tickled your funny bone to death.
I realized that I had a thing for just talking to people. As simple as that sounds, not too people can do it and do it well. I was inspired by the works of Andy Warhol and what I took as an example of being different. Using your work to stand out is one things, but when people see gaze upon a piece of art and point use out amongst the flock is a level I wanted to and to this very day strives to achieve. After a while I discover advertising and methods of communicating messages to a variety of people. I want to be apart of a creative force that gets the message to the viewer with being compared to the mass visual invasion of bad ads out there. I choose copywriting as a concentrate because writing, I feel that it blends well with my personality. I can say certain things and people automatically know it was me who said it, mainly because I stand out through the things I say. I want my writing to have the same impact with any audience that is exposed to it. Here are a few that I feel communicate the message effectively.
Looks like someone is blogging past 10pm. I guess we know what that means huh? Anyways shall we get right into the topic of discussion?
I'm thinking of taking it back a bit for a old school look. While stumbling across the net, I came across these beautiful reflections on modern day obsession with the internet while showcasing the rapid growing popularity of the idea of social networking. I think these ads are wonderful and think they work on several different levels. You can tell the agency Moma, did their research on what the different means of social networking have to offer. With headlines like "The sublime, mighty community with just 140 letters" and "your films will last forever on Youtube the champion address on internest" How could you not want to admire these master pieces. I believe this is one of those strong examples of good art direction and good writing combined into one. I don't think you could have just done regular, non vintage looking ads with those lines and vis-versa. This little campaign works because it not only looks like vintage ads from the 60's, but because of the underlining message it's trying to say. Just take a look, these ads are trying to show how great social networking sites really are. The contrast between the vintage style and the modern day twist is interesting. People back then didn't have the internet to make them happy like all the ads from back them portrayed. Nowadays people can't go more than 24 hours without stepping foot onto the internest and yet these vintage ads can clearly point that out. Bravo Moma from Sao Paulo, bravo.
For this week's blog post, I wanted to find work on a different level. Don't ask me what that level is because i'm still sure quiet yet. I've been spending my time on http://www.behance.net/ lurking other people's work lately. This site is good for those who want to display their work and receive feedback all in one centralized place.
I came across a campaign that was too good to pass up. It was about the product-Spam. The campaign is called "Break The Monotony". It takes every boring/plain aspect you could think of when you hear the name Spam and spices it up. What caught my attention to this campaign was the consistant look of the campaign and how Zaar Taha - The Copywriter, took the idea across several different mediums. This campaign is effective in my opinion because I can tell he did some research before just deciding to a make a commercial with talking eggs. The message and flow of the message is pretty clear, simple and to the point. I mentioned the idea of spreading the love across different type of medium being a key factor in this campaign. The creatives really pushed it when thinking of ways to reach people in non-traditional ways. It made me think of the Lifestyle project we are currently working on and how no matter how complicated the message is, there's always a way to make simple way to execute it.
To view the entire campaign visit the behance site- http://www.behance.net/gallery/SPAM/778997
While you're at it, check out Zaar Taha's work, his stuff is very inspiring.
