Super Delicious Ingredient Force GO!!!!!

Often wondered what your favorite fast food joint would be like if the ingredients were a super powered, super team? Well not me either, but Taco bell somehow managed to do it in credit from DraftFCB-Chicago. Not only did Taco Bell play with the idea of using their many different ingredients as a selling point, they did it in a unique, playful way. Taco Bell's Super Delicious Ingredient Force- SDIF is a wonderful approach to non-traditional forms of advertising.



Upon viewing this the first time, I was instantly drawn into their adventures. This spot didn't showcase the benefits/ rewards or even the actual product. What made this work in my opinion is in the fact the great non-traditional approach I mentioned before. towards the end of the commercial, you told to visit a microsite where you can learn more about the SDIF and their adventures. After watching one, I found myself watching them all at least 3 times. This is a prime example of how advertising can fun, witty, and entertainment. The individual personality of the characters almost made me forget that this was really a commercial to begin with. The aspect of the spot that won me over was the writing. The dialogue with the narration and the characters was amazing. Through the copy, the ad was set up in the form of a average day when the SDIF is needed. There was a conflict and then the payoff at the end. Everything worked well through the copy as well as the art direction.

Copywriting rules.

here's episode #1